Hi, I would like to take a tiny portion of your time to debunk the general fears associated with ppc. Whilst it is clear that well established internet marketers are safely using ppc and are mostly earning huge amounts of money, there are many more new and not so new people struggling with it.
Understandably the main reason for being a little nervous with ppc is that it can cost you a lot of money. If you have loads of money to waste then you could learn while you lose money. It does seem very stupid though. If you stick to just a few of the basic rules you should be able to acquire the experience to start adding your name to those lists with the super trillionaires on it. Let’s go through a few rules.
1. Research.
To be honest, this is really the only rule. If you do your research properly and carefully, you should find yourself in a position of absolute happy anticipation when you finally place your ads (order). There are hundreds of systems and products for sale out there either pushing niche markets or just ppc in general. Chances are that you already own a few yourself.
Their products are generally accurate and factual. And being the owner of a pre-made mini site is not a bad thing. Where you run the risk of losing your shirt is when you target the incorrect keywords without the proper time taken to research. You have probably been told that you can start earning money in 24 hours. This is true. You were not lied to, however you can also start losing money in 24 hours. Perhaps even easier.
Use every tool available to you to do extensive research. Then do it all again. Especially if you are new. Never rush this section. Everything hinges upon the correct and accurate research being done. Use yahoo and the other tools also.
Did I mention that you must do it again? And again?
2. Cross check.
If you rely solely on your original research you could be throwing away huge amounts of money. Now why would you even consider that? If you are going to stay in the system, do it properly. If you do not you are simply giving your money to some other marketer. It could be me, and thanks I will be grateful.
I was talking to one of my new mentorees, (is that a word?) and he had been running a ppc goodie for a few months and it was getting about 3 to 6 clicks a day. He was advised to tweak the ads wording, which he did. It changed overnight to 600 or 700 clicks a day. The same placement – just different wording. True story. (By the way his hoplink was not working and he lost days before he found out).
3. Devils in the details.
If you are not checking up on all your tiniest details all the time a badly structured ppc campaign can waste your money. Tidy up your site. Fix the placement of the ads on your site. Ask your friends, or mentor, to go to your site and look at it. Simply moving a badly placed picture can double your sales. Check your hoplink. Check your download page. Check – check – check.
Finally a well thought out carefully structured system should not fail you. Use your auto responder properly, and you will multiply your original investment ten times over time.
Be careful out there. Please have fun.
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